ObeyJef is a Filipino-American creative professional specializing in graphic arts, illustration, and design. He grew up in the Philippines and pursued his passion for skateboard lifestyle and Japanese-inspired art as a teenager. Jef earned his Bachelor’s degree in Fine Arts majoring in Advertising Arts from the University of Santo Tomas Manila in 1999. He currently works as the co-founder and Creative Director of Okvmi Brand, a boutique design agency based in Las Vegas, and dreams of disrupting and inspiring the graphic design, streetwear fashion, and contemporary art community.