Branding
Yo! Mochi
The brand is entirely built around 90s pop culture nostalgia. The shops utilize bright purple, yellow, and pastel color palettes, mixed with retro hip-hop imagery and arcade elements. Because the glazes use vibrant natural ingredients (like the deep purple of real ube), the visual appeal is intentionally maximized for social sharing.
( Project Type )
( Location )
( Date Completed )
2024
( Size )
( Client )
Yo! Mochi
( Photography )
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OBEYJEF SHOWCASE
GRAPHIC ARTS
OBEYJEF SHOWCASE
GRAPHIC ARTS